YTB International, Inc. Acquires Sunrise Travel Service

YTB International, Inc. Acquires Sunrise Travel Service
Wednesday March 5, 4:20 pm ET

Award-Winning Agency Benefits YTB's Expansion Into Canada

WOOD RIVER, Ill.,YTB International Inc. a leading international provider of Internet-based travel websites and home-based independent representatives, today announced the purchase of award-winning travel agency, Sunrise Travel Service, located in Ontario, Canada. Sunrise Travel Service's travel agents, with more than twenty years of combined industry experience, will remain with the agency as YTB employees.

"We are very pleased to welcome Sunrise Travel into the YTB family. This acquisition assists YTB in maintaining compliance in Ontario, which is of utmost importance to our organization," said J. Kim Sorensen, CEO of YTB Travel Network, a wholly-owned YTB subsidiary. "Careful research went into choosing an experienced, qualified travel agency and Sunrise Travel is a great fit for the YTB travel business."

The acquisition of Sunrise Travel Service further broadens YTB's ongoing expansion into Canada, which began last month. This purchase also provides YTB with a competitive advantage in three very lucrative markets: Leisure, Honeymoon, and Corporate Travel, all of which are areas of expertise for Sunrise Travel Service. Additionally, Sunrise Travel Service has developed a niche market for travel to Europe and the Middle East, which will serve to broaden YTB's international travel offerings and create even more opportunities for the thousands of YTB RTAs who have already joined in Canada.